Austin Opia | Senior Laravel Engineer & Technical Lead

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About the project

A multi-tenant content automation and social media management platform built with Laravel 11 and PHP 8.2. It ingests content from APIs, transforms it through a custom templating engine, and schedules/automates posts to social networks and WordPress sites. Key capabilities include: - Multi-client tenant isolation with role and permission-based access. - Account and platform management for 13+ networks: Facebook, Instagram, Threads, Twitter/X, LinkedIn, Pinterest, TikTok, YouTube, Bluesky, Mastodon, Tumblr, WordPress, and a custom Hermes endpoint. - Templated content rendering with dynamic variables (Hermes, Picasso, Spielberg media). - Curation queue, scheduler engine, and posting pipeline with rate limiting, retry logic, and timezone-aware execution. - REST and browser-automation publishing modes for each platform. - Engagement automation and engagement schedulers (likes, follows, comments, profile visits). - Profile stat tracking (followers, following, posts, likes, last posted) across 13+ platforms. - Image generation via Picasso and video generation/status via Spielberg microservices. - Webhook ingestion, import/export via Laravel Excel, asset uploads, and watcher/error tracking. - Background job processing through Laravel Horizon/queues and cron commands. - Dockerized local development with nginx/php and Deployer-based deployment.

Challenges & solutions

Challenges

01Supporting 13+ platforms each with unique REST APIs, OAuth flows, rate limits, and media rules.
02Building a custom templating engine that maps scraped/API content into per-platform posts with dynamic media.
03Distinguishing REST vs browser-automation publishing and handling retries, failures, and token refresh.
04Scheduling and rate-limiting thousands of posts across multiple clients and accounts.
05Multi-tenant data isolation with role/permission and client-scoped resources.
06Automating engagement actions and tracking profile/follower/like-comment stats across platforms.
07Integrating Picasso image and Spielberg video microservices into the posting pipeline.
08Handling long-running, concurrent jobs with queues, Horizon, and a watcher/error-aggregation model.

Solutions

01Modular REST and Automation publishing services per platform with a unified response formatter.
02Custom Scheduler, Posting, Curation, Thread, and Engagement services using template variables and post-action functions.
03Laravel queues and Horizon for background scheduling, posting, and engagement execution.
04Eloquent client-scope and role/permission middleware for multi-tenant isolation.
05Watcher model to aggregate errors from sources, media, thread, account, posting, and Spielberg steps.
06Profile Stat Scheduler service that auto-generates periodic stat trackers for 13+ platforms.
07Picasso and Spielberg service providers for image and video generation via dedicated endpoints.
08Socialite/OAuth token-refresh command and account credential management.
09Import/export via Laravel Excel and Deployer-based deployment.
10Dockerized nginx/php local development environment.

Megaphone — Multi-Tenant Content Automation & Social Publishing Platform

About the project

Challenges & solutions